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Meliura

LibraryHook shapes

Straight into the story

The post opens in the middle of something happening, with no introduction.

37 posts in 10 niches. Of the 9 we could measure against their own account, 6 did better than that account usually does, and the median post did 1.51× its account's usual.

Real posts

The 8 that did best against their own account

  1. The cover of a single image post by curly_plant_mom on Instagram126.5× usual
    · Instagram single imagegardening, posted Sep 2026
  2. The cover of a Short post by emilystomatuk on YouTube27.8× usual
    · YouTube Shortindependent florists, posted Sep 2026
  3. The cover of a single image post by a smaller account on Instagram15.4× usual
    · Instagram single imagedental clinic, posted Sep 2026
  4. The cover of a single image post by amsham_handmade on Instagram3.18× usual
    · Instagram single imageindependent florists, posted Sep 2026
  5. The cover of a single image post by kualoaranch on Instagram1.51× usual
    · Instagram single imagewedding photographer, posted Sep 2026
  6. The cover of a carousel post by balanced_body on Instagram1.01× usual
    · Instagram carouselpilates studio, posted Sep 2026
  7. The cover of a single image post by a smaller account on Instagram1× usual
    · Instagram single imageindependent florists, posted Sep 2026
  8. The cover of a single image post by a smaller account on Instagram1× usual
    · Instagram single imageindependent florists, posted Sep 2026

The number on each cover is the post’s engagement over its own account’s median, from the runs we collected from 24 to 28 September 2026. We show the cover and name the account; we do not link out. 29 more posts were read this way and are counted above.

Do it with Director Lite, free

Director Lite runs the same method on your own assistant. It reads the web as text, so it cannot see covers.

Where

Most often in independent florists

  • independent florists12
  • home interior9
  • gardening3
  • personal finance3
  • dental clinic2
  • pilates studio2
  • tattoo studio2
  • wedding photographer2
  • dog groomer1
  • hair salon1

Other hook shapes: the picture is the hook, a flat claim, the result first, a question, against the usual advice.

Free, one niche per email

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One page for your niche: posts that work in other niches, redrawn for yours with the original beside each one. Runs go out in the order people confirm.

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