LibraryHook shapes
A question
The post opens by asking the viewer something they can answer.
19 posts in 7 niches. Of the 5 we could measure against their own account, 2 did better than that account usually does, and the median post did 1× its account's usual.
Real posts
The 8 that did best against their own account
2.09× usualice_dwhite · Instagram carouselindependent florists, posted Sep 2026 
1.63× usualA smaller Instagram account, not named · Instagram single imageindependent florists, posted Sep 2026 
1× usualA smaller Instagram account, not named · Instagram carouselpilates studio, posted Sep 2026 
1× usualbalanced_body · Instagram carouselpilates studio, posted Sep 2026 
0.78× usualA smaller Instagram account, not named · Instagram carouseldog groomer, posted Sep 2026 
not measuredA smaller Instagram account, not named · Instagram single imageflorist, posted Sep 2026 
not measuredA smaller Instagram account, not named · Instagram carouselpersonal finance, posted Sep 2026 
not measuredpaulsmithwealth · Instagram single imagepersonal finance, posted Sep 2026
The number on each cover is the post’s engagement over its own account’s median, from the runs we collected from 24 to 28 September 2026. We show the cover and name the account; we do not link out. 11 more posts were read this way and are counted above.
Director Lite runs the same method on your own assistant. It reads the web as text, so it cannot see covers.
Where
Most often in personal finance
- personal finance10
- independent florists3
- pilates studio2
- dog groomer1
- florist1
- gardening1
- tattoo studio1
Other hook shapes: the picture is the hook, a flat claim, the result first, straight into the story, against the usual advice.
Free, one niche per email
Get a run on your niche when the Director opens
One page for your niche: posts that work in other niches, redrawn for yours with the original beside each one. Runs go out in the order people confirm.