Library
How the posts that travel open, and what they show first
460 real posts from 11 client niches, each read for the shape of its opening and its cover, and measured against its own account’s usual. Every example is shown by its cover, with its account named.
From the runs we collected from 24 to 28 September 2026.
Hooks
What the opening does
- The picture is the hookThe image does the stopping. The words, if there are any, do not.
- A flat claimThe post opens by stating something as true, with no setup and no question.
- The result firstThe post opens with the result it promises, before it shows how.
- Straight into the storyThe post opens in the middle of something happening, with no introduction.
- A questionThe post opens by asking the viewer something they can answer.
- Against the usual adviceThe post opens by naming an enemy or contradicting what people are usually told.
Covers
What the first frame shows
- The finished pieceThe made thing itself, shown whole: an artwork or print, a finished room, a dish, a product laid out.
- A person in a placeA person or a group photographed in a place, full or half figure (an outfit, an event, a candid).
- A face to cameraOne person facing the camera, head and shoulders, usually mid-speech.
- Hands at workHands or tools in the middle of making the thing.
- One line of wordsOne line of words, set to be read as a quotation or statement.
- The announcementA sale, giveaway, launch or event poster.
- A number up frontA number leads a promise ("3 ways", "in 10 days").
- A labelled diagramA chart, table, grid or labelled drawing that teaches by its layout (a grammar tree, a labelled vocabulary grid).
- Swipe for the restThe cover exists to make you swipe for the rest.
- A numbered listA numbered list of items is the promise of the cover.
- Before and afterTwo states of one thing, side by side or in sequence.
Director Lite runs the same method on your own assistant. It reads the web as text, so it cannot see covers.