Free toolsCompetitor analysis
Competitor analysis for a client’s niche, without a paid tool
Name the niche. The run reads the accounts posting in it, measures each post against its own account’s usual reach, and tells you which ones broke out, with the post linked.
Director Lite runs the same method on your own assistant. It reads the web as text, so it cannot see covers.
- 89
- posts gathered
- 18
- accounts
- 2
- platforms, Instagram and TikTok
- 40
- posts read closely
Sample run, an independent floristAccount names removed Read the whole run
Use it
Where it goes in the competitor analysis
- Run it on the niche the client competes in. You get the accounts posting there and the posts that broke out.
- Read why each one worked: the opening, the cover, and what it did against its own account.
- Take the one that fits the client and brief it as their next post.
What it leaves out. A fixed list of rivals tracked every week. The run reads the niche once. The Niche Scoreboard is the product for scoring the exact accounts you name.
Questions
What people ask first
- Can I choose which competitors it reads?
- Not in the free run. It finds the accounts itself from the niche you name. The Niche Scoreboard takes the accounts you choose.
- Which platforms does it read?
- Whatever the niche posts on that we collect. The florist run read Instagram and TikTok.
Also free: social media audit, monthly report.
Free, one niche per email
Get a run on your niche when the Director opens
One page for your niche: posts that work in other niches, redrawn for yours with the original beside each one. Runs go out in the order people confirm.